In this William Hill review, we will be examining every feature from a user experience perspective. But first, let’s take a look at their history. William Hill were established in 1990. They used to be predominantly popular throughout the UK but have grown to be more than that. Now, is a go-to site for players globally. The company offers high-quality sports and casino options alike. The vast and diverse game collection is a major highlight of this casino. The highly engineered site allows for full player immersion while taking a no-compromise approach to player safety.


First Impressions

We found both the Casino and Sports segments across William Hill to be user friendly across both mobile and desktop thanks to their smartly organised layout. The registration process takes only a few minutes. The opportunity to set a monthly deposit limit is a welcome addition to this process – a feature which was not present in our last review.

Once registration is complete, you will be able to start taking advantage of the bonuses offered. William Hill does not offer large welcome packages but instead allows for multiple smaller bonuses which in some cases, can be redeemed in conjunction with other bonuses.


Bonus Review

Since the bonuses on William Hill are so scattered, we have compiled a list of which we think are most beneficial to a new player per category.

Sport Bonus

Get 5 Free Every Week – Spend £20 or more on footy accumulators with four or more selections and you’ll get a free £5 bet.

Casino Bonus

100% up to £150 – This offer is for new customers (to this section) only. Make your first deposit and William Hill will match it 100% up to £150. This has a minimum 20x rollover.

Live Casino Bonus

New Player Bonus – Get a 50% match bonus up to £50 when you join their live casino. This has a 50x minimum playthrough on the deposit and bonus.


Casino Review

William Hill Casino is relatively new when compared to the rest of William Hill, launching in 2009. The casino is actually made up of the Bonus Casino, the Vegas Casino, and the Live Casino. This segmentation may be slightly confusing to new players but proves to be very effective for game navigation.

Bonus Casino

If slots are your game, you’ll be pleased with the selection on William Hill. The main software provided on the platform is Playtech, offering vivid graphics, fantastic sound effects, and an impressive return to player (RTP). Other noteworthy providers include; Blueprint Gaming, Evolution Gaming, Novomatic, Quickspin, Rabcat, IGT, and NetEnt.

william hill bonus casino


Vegas Casino

If on the other hand, you consider yourself to be a table games player, this game selection available should guarantee that you’ll find what you are looking for. In this category, you can find William Hill Poker which is one of our favourite poker offerings which includes an independent and generous Welcome Bonus.

william hill vegas casino


Live Casino

The live casino selection is not as extensive as the others but returning players will notice the new additions over time. The live casino selection consists of variations of blackjack, baccarat, Texas hold ‘em, three card poker, American (and non) roulettes and more. 

william hill live casino


William Hill Sportsbook 

We found the sportsbook selection on William Hill to be one of the most extensive that we have ever tested. If it was not for the ease of navigation provided via the intuitive user interface, one could easily get lost in the selection presented.

William Hill Sportsbook

Once the sporting discipline is selected, the player is greeted with a neatly organised betting space as can be seen below:

sportsbook selection


Lotto Products

The lotto products available on William Hill are disappointing considering the number of options available for other products. William Hill offers 49s, Irish Lottery, and New York Lottery only. If Lotto is your thing, we would suggest taking a look at this recent review of Yobetit.


Payments Review

The payment methods accepted at William Hill include some of the most inclusive in the industry. The team at William Hill has made debit cards, credit cards, William Hill’s CashDirect, Paypal, Skrill, Ukash, Neteller, Western Union, Click and Buy, Click2Pay, Western Union, cash or cheque and bank transfer available for their players.

Payments are easy and straightforward, but could be the same said for withdrawals? We have found that withdrawal times vary across withdrawal methods. Cash, Neteller, Skrill, Paypal, Instadebit and ClickandBuy take less than 24 hours. Debit and credit cards and Entropay take from 3 to 5 working days and lastly cheques can take up to 28 working days.


Customer Support & Service 

During our William Hill review, we only needed to contact support for verification purposes and we found them to be well informed and helpful. The William Hill support team is available for contact 24/7 through chat and email.


William Hill Review Verdict

From their origins as a sports bookie way back in 1934 to the launch of the brand we know today – William Hill is worth experiencing just to respect the brand heritage. They offer a lot of everything on almost everything. We find that the website mostly encourages high-rolleresque behaviour which might intimidate newcomers. On the other hand, we feel more comfortable recommending William Hill to experienced players who know what they want and are intrigued by the rest.